Our People Profile
We are in the Mother & Child Space and the nature of our clientele requires us to
select the best quality people and train them, so that they can engage with our
customers, understand their needs and delight them. Empathy is a key trait that
we look for in people. Our staff builds extraordinary relationships with customers,
which creates customer loyalty to the Store and the Brand. Each store staff also
serves as a coach to the customers. And the many instances that our staff have walked
the extra mile and attended to our customers at any hour of the day or night is
an indicator that customer centricity is now an integrated with our DNA – it is
who we are. Our staff is not just Mom & Me staff – their role has now expanded to
beyond the stores – they become a part of our customers’ lives and families.
Empowering women - Mahindra Retail is proud to be the industry
leader in driving a healthy gender ratio in stores. 40% of our staff are women and
they vote us as a safe place to work!
Hire for Attitude, Train for skills
We hire people not just from the retail background, but from diverse backgrounds
like service, hospitality, education & teaching, nursing etc. and we look for customer-centric
mindset.
What we look for in our staff:
Empathy
Customer orientation
Living Mahindra Rise pillars – Accepting No Limits, Driving Positive Change & Alternative
Thinking
Our staff are specially trained in to cater to all our customer’s needs while on
the journey of motherhood. Intensive training is provided on empathy, pregnancy
and motherhood, needs of mothers in different life stages, product knowledge and
customer service skills. Our staff delivers the last mile and it is extremely critical
that they are the guides for our customers. Consumer insights have confirmed the
need for a solution based approach in our offering and service. With our Solution
Based Training, the focus is now on educating our staff on not just product categories,
but how, depending on the lifestage of the customer, they can guide them to a complete
solution. We give them what they want, before they ask for it. Our extensive 200
hours on-boarding program called Grand Prix ensures that our staff is equipped not
just with the classroom training, but on the job learning as well.
Mom & Me is every mother’s Birthright!
2nd Innings
Who says life does not give you a 2nd Chance??
What do a 60 yr+ grandfather, a 32 year old mother of two and a 50 year old ex-business
woman have in common?
They are all parenting advisors or super moms and dads, with Mahindra Retail. And
in each of these cases and many more, Mahindra Retail has provided these people
with a new means of livelihood.
Mahindra Retail provides 2nd career options for all those moms and dads
who believed that their professional career as they knew it had come to an end.
This could be because of a career break or retirement. People who had taken a sabbatical
or have retired from active duty are all eligible for a shinning new innings. So
are people who have never had a professional career earlier.
“After working in a BPO, I took a break for an year. I was skeptical about getting
a good opportunity after this career gap. But I am thankful to Mahindra Retail for
this terrific opportunity. I am also very proud to be a SuperMom as I am able to
help and advice many first time moms who are in a nuclear families and don’t have
someone to guide them. This job is not just my livelihood – This has changed my
identity as an individual and boosted my self confidence!
- Rashmi Sharma- Ambience Mall, Gurgaon
I feel great in my 2nd innings. Mom & Me has now become like my family and the sense
of belonging and togetherness is great, with everyone addressing me as ‘Dad’. I
am forever young at heart and thank Mom & Me for not looking at my date of birth
on paper, but recognising the person inside of me who wants to keep working and
keep himself engaged, while also contributing to the organsiation.”
- Ganapathy P.S., SuperDad, JP Nagar- Bangalore
“Our customers are going through an very important cycle of their life - and they
need someone who can guide them - they trust me and I love it when customers come
in searching for me, asking, ‘Where is your Super Mom Mallika?’. Thank you Mahindra
Retail for choosing me as a Super Mom and letting me play a shining 2nd innings.”
- Mallika, SuperMom, Mantri Mall- Bangalore